The Waco Buzz — Partnerships
Reach Waco where it actually reads.
The Waco Buzz is the local media platform Waco residents use to find out what is happening in their city. A newsletter read by more than 15,000 locals. A social presence reaching 24,000+ Meta followers and growing. Events that bring neighbors into the same room. Two years of earned trust. That is what you are advertising next to.
15,000+
Waco-area subscribers and growing
55%
Open rate — more than double the industry average
24,000+
Meta followers across Waco
3x per week
Tuesday, Friday, and Sunday
We respond within 48 hours.
Trusted by local businesses
Advertising opportunities
How you can partner with us
Newsletter sponsorship
A branded placement written in The Waco Buzz's voice, featured prominently in the edition. Your message, our tone.
See example →Dedicated send
Your brand, as a newsletter ad — placed inside a Waco Buzz edition. Anyone who clicks gets an immediate follow-up dedicated email sent from us on your behalf. You get the engagement from the newsletter and a warm second touch with every interested reader.
Branded guide
Sponsor a Waco Buzz local guide — best restaurants, weekend picks, seasonal roundups — with your brand featured throughout.
See example →Event listing
Get your event in front of Waco's most engaged local readers. Listed in the newsletter and linked to your registration page.
List your event →Job listing
Hiring locally? Reach Waco residents who are already invested in the community. Better candidates than a generic job board.
Post a job →Social media post
A dedicated post to our 24,000+ Meta followers. Reach Waco beyond the inbox and reinforce your message across channels.
See example →Sweepstakes
Offer a product or experience as a prize and we promote it to our full list. High engagement, strong brand recall.
Live event sponsorship
Sponsor a Waco Buzz community event. Brand visibility before, during, and after — with an audience that is already yours.
Branded content
A full editorial-style piece written by our team, featuring your business. Runs as a standard Waco Buzz story — labeled as sponsored.
We respond within 48 hours and build every campaign around your goals.
Ready to reach Waco? Fill out the form below.
We respond within 48 hours and build every campaign around your goals.
Who we work with
This is built for Waco businesses, not everyone.
We work with local businesses that are building long-term awareness in Waco. This is not a fit for national brands without a local presence, or for anyone looking for a one-time spike. If you need a quick bump in clicks, there are cheaper ways to get it on Facebook. What we offer is sustained presence with a community that is already paying attention.
We have not partnered in every category yet. If you are the first business of your kind to advertise with us, that exclusivity is yours for the duration of your partnership. Your competitors do not get in while you are in.
Most partnerships have a three-month minimum. Single event sponsorships and job listings are handled case by case.
We respond within 48 hours