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The Waco Buzz. Partnerships.
The Waco Buzz is the local media brand more than 13,000 newsletter readers and 20,000 social followers trust to tell them what's happening in this city. Newsletter, social, events, mailers, aerial, and Meta. We partner with brands who believe Waco's best days are ahead.
Partnerships range from $500 to $10,000 per month
Waco locals reading our newsletter
Open rate, more than double the industry average
Engaged Meta followers across Waco
Tuesday, Friday, and Sunday editions
We partner with brands aligned with what we believe: Waco is a great place to live, work, and call home, and our best days are ahead. If that sounds like your business, we should talk. If it doesn't, this isn't the right fit and that's okay.
Pick one channel or combine several. Most partners use a mix.
Native placements in our Tuesday, Friday, and Sunday editions. Written in our voice so it reads like a recommendation, not an ad.
Best for: Local businesses building long-term awareness with engaged readers.
$500 to $3,500 / month
Sponsored posts and stories on the Waco Buzz Meta accounts where 20,000 locals already follow us.
Best for: Brands wanting to reach Wacoans where they already scroll.
Starts at $250
Title, presenting, or category sponsorship of Waco Buzz events. Get your brand in the room with the most connected people in the city.
Best for: Businesses who want face-to-face exposure with Waco's most engaged community members.
Starts at $500
We run Meta campaigns under The Waco Buzz brand. We handle creative, copy, and targeting. You get exposure to a Waco audience built around our brand affinity.
Best for: Service businesses ready to scale awareness in Waco fast.
Pay Per Lead
Targeted mailers delivered to Waco households. We handle design, list, and fulfillment.
Best for: Businesses serving specific neighborhoods or zip codes.
Starts at $200
Aerial banners, outdoor placements, and visibility plays for moments when Waco is paying attention.
Best for: Event launches, grand openings, and moments that need a big swing.
Inquire for pricing
Custom on-the-ground experiences. Pop-ups, sampling, branded moments at Waco events.
Best for: Brands who want to create a memorable Waco moment, not just an impression.
$3,000 to $10,000 / activation
Multi-channel campaigns built around your goals. The full Waco Buzz playbook on your behalf.
Best for: Businesses with real budget who want one team running it all.
$5,000 to $10,000+ / month
01
Tell us about your business and what you're trying to achieve.
02
If it's a fit, we send a proposal with recommended channels and pricing.
03
After every placement you get a simple report. Opens, reach, engagement. No dashboards. No guessing.
In our voice. Sounds like a recommendation because it is.
We live here. We know Waco. The audience trusts us because we've earned it.
Newsletter, social, events, mail, aerial, Meta. One team. One brand. One bill.
Most partnerships require a 6-month minimum. Single placements and event sponsorships are available case by case.
How much does this cost?
Ranges from $500 to $10,000+ per month depending on channels and scope. We'll send a custom proposal after your inquiry.
How long is the commitment?
Most partnerships are 6 months minimum. Event sponsorships and one-off mail drops are case by case.
Do you work with my industry?
We're selective. We partner with brands aligned with our belief that Waco's best days are ahead. We also limit one business per category in newsletter sponsorships, so once your competitor is in, the slot is closed.
What's included in a report?
Newsletter opens and reach, social engagement, Meta campaign metrics. Delivered after every placement, usually within 24 hours.
How fast can we start?
Typically 7 to 14 days from signed agreement, depending on channels.
Can I see examples?
Yes. We share case studies and references on the discovery call.
We respond within 48 hours with whether it's a fit and what it would cost. No pressure, no pushy sales call.
Prefer to talk first? Email [email protected] or text your number.